How can All About COLOR help you?
A common issue retailers face is finding time to do everything necessary for ensuring a successful selling season. Preparing well in advance is key, especially for the staff of an independent garden center. To make the process a little less chaotic for WenkeSunbelt customers, the All About Color™ marketing program was created with the ultimate goal of increased sales at the retail level.
Coroplast® POP posters are available for many WenkeSunbelt products and offered at well below cost in advance of the selling season. Videos and Hot Sheets for End Cap Plants are also available for social media outreach and store e-newsletters.
The bottom line is that everyone wants to be successful. So, let's get started...
Profitability in the retail environment begins with successful planning. Carefully choosing products and allocating display space are the first two decisions in planning a successful season.
Targeting the plants you want to promote and being prepared with our marketing toolkit can help to keep you one step ahead of your competition.
Ordering enough product to last until the next order arrives can be tricky, but try to maintain full displays and have backup stock on hand for replenishing after a busy day or weekend.
Good merchandising includes point-of-purchase signage such as bench cards and posters noting plant benefits. Good marketing includes outreach programs to attract potential buyers to your store.
WenkeSunbelt offers a tremendous amount of help in this area, no matter your store size or promotional budget. Best of all, our online tools are free!